Ruisrock
To infuse the streets with the festival's atmosphere, we launched Abribus campaigns showcasing the event's artists. These eye-catching campaigns, in both print and digital forms ran in Turku, Tampere, and Helsinki.
Our goal was to engage and connect with Ruisrock's diverse audience, sharing the festival's euphoric energy across a broader spectrum.
In the midst of winter's darkness, our aim was to rekindle memories of summer's warmth among festival-goers. Additionally, the artist announcements provided a preview of what was to come.
To capture the euphoric gut feeling the audience is waiting for, I animated graphic elements crafted by Sofia Pusa and edited video compilations from footage captured by Über Creative.
